DGM – Marketing (opthalmic Range of Products)

15 - 20 Years

Job Description

  • Designing the marketing strategies to establish Company as a leader in Ophthalmic segment.
  • Developing Brand targeting, positioning, segmentation, promotional plan like realignment of therapy, brands, Doctor specialty coverage, Brand matrix, New product launches, existing brand improvement etc.
  • Monitoring ROI from CRM customers & 100% execution of activities to ensure Brand / Therapy growth from non CRM customers.
  • Budgeting for All India, Regional, Area & HQ wise.Preparation of Annual P&L.
  • Monitoring on monthly basis to ensure profitability.
  • Fieldwork to bring back lost CRM doctors & convert Non-CRM customers for team.
  • Field personnel effectiveness, Competitors analysis, etc. Field communication: Internal sales performance, motivation, clinical references, USPs, knockouts.
  • Recruitment & Training program for new joiners & Development program for existing employee during cycle meeting.
  • Analyzing & suggesting new launches & packaging improvement required by the existing brands.National & International conference arrangements from start to end.

Salary: INR 20,00,000 - 30,00,000 P.A.

Industry:Pharma / Biotech / Clinical Research

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Marketing Manager

Employment Type:Permanent Job, Full Time


Desired Candidate Profile

Please refer to the Job description above


PG:MBA/PGDM - Any Specialization, Marketing

Company Profile

Pharma Placements Inc.

Pharma Placements Inc. is one of the leading most HR consultancy providing manpower exclusively to Pharma Industry
View Contact Details+

Recruiter Name:Kanika Vinayak

Contact Company:Pharma Placements Inc.


Email :director.ppi@gmail.com